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1- PhD Student of Architecture, Ahar Branch, Islamic Azad University, Ahar, Iran.
2- Assistant Professor of Architecture, Ahar Branch, Islamic Azad University, Ahar, Iran. , asadolasad75@gmail.com
3- Assistant Professor of Architecture and Urban Planning, Tabriz Branch, Islamic Azad University, Tabriz, Iran.
Abstract:   (124 Views)

 In many cases, technological innovations in architecture are the result of technology transfer without considering the nature of the technology. Using digital technology in architecture does not mean forgetting culture. Rather, it is the interaction of cultures with each other and a kind of cultural exchange between societies through the structure and process of architectural design in the contemporary century. The purpose of this research is to investigate the effect of digital technology in prioritizing design indicators of architectural culture of contemporary Iranian buildings in the city of Tabriz. The current research method is descriptive-analytical and the statistical population of the research is 20 architectural experts. Cronbach's alpha was used to evaluate the questions. For data analysis, Shannon's entropy method along with TOPSIS and numerical fuzzy TOPSIS techniques were used. The results showed. Among the criteria, the functional criterion with a score of 0.371 has the first rank, the perceptual criterion with a score of 0.330 ranks the second, and the conceptual criterion with a score of 0.299 ranks the third. And also the findings obtained from two techniques TOPSIS and FTOPSIS (numerical fuzzy), showed that although there were very few differences between the results of both techniques. However, in both models, World Trade Tower was ranked first, followed by Bloor Tower, Pars Hotel, Shahran Tower, and Atlas Shopping Center, respectively. As a result, the function of technology in the context of globalization and the age of communication cannot in any way mean the destruction of culture in architecture. Communication cannot be destructive. The main form that has been created in the human mind from technological developments in the context of globalization is that a dominant culture is created that humans are unable to deal with.
Article number: 137
     

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